Forbes contributors publish independent expert analyses and insights. L.A.-based lead analyst at The Measure, covering the data behind sports media topics. This voice experience is generated by AI.

Local sports have an incredible power to unite us. Whether it’s a little league game or a community soccer match, these events bring neighbors together, fostering connections that enhance our sense of ...

While local sports was a new business for Tegna, it was able to leverage the sales teams it already had embedded in each market to move the inventory. There was a “learning curve” for salespeople in ...

Although sports on TV continues to be a big deal for TV networks and streaming services, local sports teams TV/media rights are still an uncertain proposition. This comes as the next chapter for the ...

BOARDMAN, Ohio (WKBN) — Summer sports are ramping up with the NBA finals just ending and the World Cup in full swing, locals grabbing sporting gear at Academy Sports and Outdoors were greeted by some ...

Across southwestern New York, local sports teams are more than just a source of entertainment--they're a driving force behind community pride and economic growth. From Friday night football games to ...

NBC will make apples-to-apples rating comparisons easier by allowing Nielsen to measure Peacock streaming viewership for NFL and MLB Wild Card games. Front Office Sports first reported the news, and ...