Four of them are US-based.

The redesigned VIP program also introduces three membership levels - Club, Gold and Elite.

Retailers routinely overspend on acquisition while underfunding loyalty. Nift flips the script by turning one brand’s ...

Carnival Rewards, the new loyalty program of Carnival Cruises, just got a lot more complicated. Earn redeemable points from ...

American AAdvantage and World of Hyatt are ending their enhanced loyalty partnership. Here’s when current benefits end and ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

Landmark US study of nearly 13,500 consumers and 26,642 brand evaluations reveals the rational and emotional forces ...

"This was an amazing summer," the theater chain's head of marketing Vikki Neil tells The Hollywood Reporter as it adds a new membership tier.

Under the partnership launched between the restaurant and the home goods company on Wednesday, customers who link their ...

Retailers boost profits by using segmented loyalty campaigns and targeted offers instead of blanket discounts, turning ...

Centrifuge, Janus Henderson, and SMT launch tokenized onchain vaults to manage loyalty program reserves, targeting a $300 ...