How can marketers borrow techniques from improv comedy to inform their content marketing? That was the question Kathy Klotz-Guest tackled in her presentation, “How to Create Unforgettable Content ...

Stand-ups need time and practice to get good. When they have to focus on promotion and their social media feeds, the art form suffers. By Jason Zinoman In November, the comic Isabel Hagen made a ...

Comedy Central takes fan engagement seriously. The network has established itself as a marketing innovator, transitioning from a cable channel to an interactive brand that is now part of its viewers’ ...